Full Rip 9.0

Full Rip 9.0   By Sandi Doughton


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Product DescriptionFullRip

Scientists have identified Seattle, Portland, and Vancouver as the urban centers of what will be the biggest earthquake—the Really Big One—in the continental United States. A quake will happen–in fact it’s actually overdue. The Cascadia subduction zone is 750 miles long, running along the Pacific coast from Northern California up to southern British Columbia. In this fascinating book, The Seattle Times science reporter Sandi Doughton introduces readers to the scientists who are dedicated to understanding the way the earth moves and describes what patterns can be identified and how prepared (or not) people are. With a 100% chance of a mega-quake hitting the Pacific Northwest, this fascinating book reports on the scientists who are trying to understand when, where, and just how big THE BIG ONE will be.


Product Details

  • Amazon Sales Rank: #81135 in eBooks
  • Published on: 2013-06-11
  • Released on: 2013-06-11
  • Format: Kindle eBook

Editorial Reviews

“More than just a dire warning about the “big one”…[Full Rip 9.0] renders the remarkable story of how geologists and other scientists have pieced together evidence of an immense Northwest “megaquake”…[Full Rip 9.0] may make you a little jittery (and cause you to re-evaluate your family’s earthquake readiness), but it is a captivating read even as it challenges long-held assumptions — including the firmness of the ground under your feet.
The Seattle Times

“Written by Seattle Times science writer Sandi Doughton, the book is a hard, fast and compelling look at the potential impact The Big One might have on us, and it documents the detective work being done by researchers who are trying to nail down the shifting tectonic structures below. It’s recommended beach reading, as long as you know your tsunami evacuation route.”
Knute Berger, Seattle magazine

“‘Full Rip 9.0’ is a worthy addition to the small shelf of books about the greatest natural hazard facing the Pacific Northwest. Doughton balances the excitement of scientific discovery with the grave risks that recent findings have revealed. Every Oregonian should learn and heed this Cascadia story.
The Oregonian

“Full Rip is a short, alarming read. …the subject carries more than enough natural interest for Seattle residents that they’ll paw through this book feverishly.”
The Stranger

“…the most readable [Pacific Northwest earthquake] telling so far.”
The Portland Mercury

Seattle Times reporter Sandi Doughton draws the reader into in-depth science—science that says it’s a matter of if, not when, a big quake will strike—with vivid stories of the scientists behind the data. …From the schools that will be shaken to the leaky tanks and Columbia Generating Station nuclear plant at Hanford that will feel the earth move, Full Rip 9.0 is terrifying in its implications, yet an entertaining summer read.”
Eugene Weekly

“Restocking my family’s emergency preparedness kit zoomed to the top of my to-do list this week, after I read ‘Full Rip 9.0.’ Seattle science reporter Sandi Doughton has written this alarming assessment of our region’s seismic activity throughout history and uses the latest scientific research to speculate on what we might expect in the future.”
The Bellingham Herald

Full Rip 9.0 by Sandi Doughton is a compelling story about historic mega earthquakes along the Pacific Coast from northern California to southern British Columbia.”
The Christian Science Monitor

“Doughton’s story focuses on the geological record and its implications for the Northwest. Does the region face an offshore mega-quake and tsunami on the scale of Japan’s 3/11/11 event that will kill thousands and devastate the economy, or a series of magnitude 8 offshore quake and tsunami events that will cumulatively be nearly as devastating?”
The SunBreak

“In this fascinating book, The Seattle Times science reporter Sandi Doughton introduces readers to the scientists who are dedicated to understanding the way the earth moves and describes what patterns can be identified and how prepared (or not) people are. With a 100% chance of a mega-quake hitting the Pacific Northwest, this fascinating book reports on the scientists who are trying to understand when, where, and just how big THE BIG ONE will be… If you live in this region, you should read this book!”
Birdbooker Report 

About the Author
Sandi Doughton writes about science for The Seattle Times and has been a journalist for 20 years covering environment, science, health, and medicine. She lives in Seattle.

From the Trade Paperback edition.

Customer Reviews

Most helpful customer reviews

26 of 27 people found the following review helpful.
5Sandi Doughton; Paul Revere of the NW! A Most Excellent Read
By Talkdtwo
Sandi Doughton is like the Paul Revere of the NW warning us about a very real and present danger. In Full Rip 9.0 we are being given data that allows us to make informed decisions. This book is a must-read for every household in the NW.

Although I have science degrees coming out of my ears, I am usually bored silly reading non-fiction. Sandi Doughton’s book is very well written, easily readable, and scientifically sound. I can’t put it down.

I’ve followed earthquake activity for the last decade and am on the USGS site daily. We’ve been privileged to have the ears of emergency management professionals that started talking about this subject back in ’95. Still, I always believed I knew and understood just enough to be dangerous. Because of Full Rip 9.0, I feel like a person who is legally blind that has been given a pair of glasses that allows them to see clearly. I get it!

Back in ’95, we asked the professionals we talked with why the information they were telling us wasn’t public knowledge. Among other reasons, they said that they didn’t want the public to panic but that when we begin to hear about it spoken openly in the media, we’ll know that the officials are beginning to sweat. This week, the news said, “This isn’t and “if” it’s a “when”.” Still, people are not listening and have lulled themselves into a false sense of security.

The Oregon Seismic Safety Policy Advisory Commission wrote a long report that was recently reported upon in our news. The bottom line was, “Oregonians as individuals are underprepared.” Even with our limited knowledge, for the last seven years, we have worked diligently to get our church and friends to have 72 hour packs for their cars (ours are 2 week’ers), and at least a two month supply of food and water at home. Though a few have listened, most have not done so.

News articles said, “In Portland and the Willamette Valley, water and sewer would be out for a month to a year and electricity a month to three months. Most businesses would shutter after two weeks to a month because of the outage. On the coast, those utilities could be out for a year or several years, the study found.”

Several years.

Think of that. Much of the NW would be catapulted back to the early 1800’s! This is a very real threat. I will absolutely be spreading the word about this work.

15 of 16 people found the following review helpful.
5Earth-shaking tales about the quake to come
By Skip Card
Sandi Doughton’s excellent “Full Rip 9.0” offers an eye-opening description of the massive earthquake scientists agree will someday wreak havoc on coastal cities in the Pacific Northwest. But it’s far from a dry scientific warning of what’s to come. Using her superb storytelling skills, Doughton vividly describes the dramatic evolution of discoveries that led seismic experts (who once thought the Northwest was a seismic quiet zone) to realize the region sits atop a complicated powder keg of plate tectonics. “Full Rip 9.0” also offers a look at the outsized personalities of the scientists (from a wide array of fields) who pieced together this geologic puzzle. It’s a great read — although I wouldn’t make it your summer beach book, unless you already have a tsunami evacuation plan.

8 of 8 people found the following review helpful.
5Reads like a good mystery
By SandraSci
Sandi Doughton doesn’t use dry statistics to explain the discoveries since the 1980s that have revealed the devastating scale of past Pacific Northwest quakes and tsunamis. She’s written much of the book like a mystery novel.
For example, chapter five about the elusive Seattle Fault begins with hints of all Doughton will delve into: “The story of what is now called the Seattle Fault began in the 1960s with a refugee from behind the Iron Curtain and a bunch of high school students. Decades later, scientists followed a trail of clues from the Olympic Mountains to a sewage plant on Puget Sound and an eerie, underwater forest in Lake Washington. . .Then in 1985, the once-obscure fault offered a tiny taste of what’s to come. . .”
The “what’s to come” portions will make you downright jittery. (It promoted me to check my emergency supplies. Water? Check. Food? Check. Gin? Check.)
Hiking this morning along a Whidbey Island beach, I found myself taking a few moments to scout the best way to higher ground if there’d been shaking. Doughton wrote that experts say you shouldn’t wait for some kind of official tsunami evacuation warning. If you feel the earth quake, head for higher ground.
Then she includes one of many glimpses of the personalities of the people she interviewed, something that makes the book especially readable. No-nonsense hazards expert Patrick Corcoran says, “If you want to sit around and argue about it, go right ahead. I just hope you haven’t bred yet and you’re out of the gene pool.”

See all 109 customer reviews…

The Generosity Factor:By Ken Blanchard, S.Truett Cathy

The Generosity Factor:By Ken Blanchard, S.Truett Cathy

Get this great book based on the life of co-author S. Truett Cathy of Chick-Fil-A

http://www.theyshallwalk.org/?p=2200          Share this link

A great quick read. I stayed up  way past my bedtime reading this.  It was well worth it.

Then to learn the book is based on the principles of a man who has been very successful in the eyes of man and by the rules of capitalism where the amount of money you earn is a way to keep score, this guy is way up there in the points department.  In the world of significance were the amount you give of the four T’s  … Talent, Time, Treasure and Touch, this guy ways in with even more points in a week than most people achieve in a lifetime.  Not put it down, I needed I mean NEEEDED… to get to the end to know what the meaning of the Generosity Factor was and what were the keys to transitioning from Success to Significance.

You have got to get this book.  It will be a great read and a great gift to give.

You will rush to get to the end of the book to learn the keys to the Generosity Factor.  When you get there you will be so glad you did.  When you start to apply the principles to your life you will see changes you could not have imagined.

You may want to compare this to “The Gift” by Thach Nguyen    http://astore.amazon.com/theyshallwalk-20/detail/0615494609


American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company


Short link  http://www.theyshallwalk.org/?p=2160

Read about Alan Mulaly and his fight to save Ford.  See how the insights learned while working for Boeing aircraft  http://www.boeing.com/boeing/    chiseled away at the Pre Mullaly Ford and made it into the masterpiece Ford became.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company
By Bryce G. Hoffman

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Product Description



At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.

Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.

American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.

Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.


Product Details

  • Amazon Sales Rank: #17113 in Books
  • Published on: 2013-02-05
  • Released on: 2013-02-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.99″ h x 1.10″ w x 5.20″ l, .70 pounds
  • Binding: Paperback
  • 432 pages

Editorial Reviews

“A standout…brimming with smart observations and fresh insights into Ford’s success.” –Alex Taylor, Fortune
“Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside…A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines.” Reuters
“A compelling narrative that reads more like a thriller than a business book.”New York Times
“A must-read.” Huffington Post
“A fascinating read for anyone who follows the car industry.” –Financial Times

“A Detroit News journalist’s in-the-room account of the resurrection of America’s most storied car company…With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result.” —Kirkus

“Bryce Hoffman has done a stellar job of capturing the Ford storyand more to the point showing us how Mulally did it.  American Icon is a story of leadership that offers valuable lessons for organizations of all sizes.” —Lee Iacocca

“Bryce G. Hoffman’s American Icon brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America’s best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!” —Douglas Brinkley, professor of history, Rice University, and author of Wheels for the World: Henry Ford, His Company, and a Century of Progress

“Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to be a prototype for large organizations of all types. It features the transformation from a top-down style of leadership to that of a coach led by CEO Alan Mulally whose focus is the team, the team, the team.” —David E. Cole, chairman emeritus, Center for Automotive Research

“From the precipitous demise of an American icon through decades of infighting and self-destructive management to a turnaround not only financial but also in terms of forging the foundation of a new, healthy culture, this book reads like an un-put-downable novel. Bryce Hoffman’s amazing inside access tells the story of how Alan Mullally built on Henry Ford’s own management principles—which quickly got lost in the company—and created one company, with one purpose and a passion for product and customers. A great story.” —Jeffrey Liker, professor, University of Michigan, and author of The Toyota Way

Amazing. I would give Alan Mulally twelve D’s for his work at Ford, for Discipline, Data, Daring, Determination, Design, Direction, Decisiveness, Delivery, Doubt-Free, Debt Free, Downsizing, and of course, Dearborn.  I thought I was disciplined until I read how Mulally worked. Bryce is a gifted writer, and American Icon is both educational and entertaining.  Most telling of allI learned from reading this book.” —Lee Cockerell, former Executive Vice President, Walt Disney World Resort, and author of Creating Magic

“After decades of stories about the failure of America’s traditional industries to meet world competition, it is heartening to encounter a signal success. But Bryce Hoffman’s rendering of how Alan Mulally reversed the fortunes of Ford Motor is more than heartening; it is riveting. Almost certainly one of the best business books of the year.” —H. W. Brands, professor of history at the University of Texas at Austin, and author of Traitor to His Class andThe First American

“This superbly reported book is not just about cars. It is an authoritative and inspiring account of leadership, management, corporate culture, and the prospects for American manufacturing.” —John Taylor, author ofStorming the Magic Kingdom

From the Hardcover edition.

About the Author
BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov­ering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled inAmerican Icon. Hoffman has been honored by the Society of American Business Edi­tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world’s foremost authorities on the automaker. He lives in Grand Blanc, Michigan.

Excerpt. © Reprinted by permission. All rights reserved.

The House That Henry Built

Business men go down with their businesses because they like the old way so well they cannot bring themselves to change. One sees them all about-men who do not know that yesterday is past, and who woke up this morning with their last year’s ideas.


While many of Ford Motor Company’s problems were shared by the rest of Detroit, the Dearborn automaker also faced some challenges all its own. Ford’s woes had not begun with the arrival of the Japanese in the 1960s or the oil crises of the 1970s. The company had been struggling with itself since Henry Ford started it on June 16, 1903. It invested massively in game-changing products, and then did nothing to keep them competitive. It allowed cults of personality to form around large-than-life leaders, but drove away the talent needed to support them. And it allowed a caustic corporate culture to eat away at the company from the inside. These were birth defects that could be traced back to the automaker’s earliest days. Henry Ford liked to boast that he had created the modern world. In many ways, he had. But he also created a company that was its own worst enemy.

Henry Ford began that company with a simple vision: “I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one-and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.”

Ford made good on that promise with his Model T, a simple, reliable, no-nonsense car that transformed the automobile from a rich man’s toy into a means of transportation for the masses. When the Model T went on sale on October 1, 1908, most cars cost a small fortune. It started at $850-less than $20,000 in today’s money. “Even You Can Afford a Ford,” the company’s billboards proclaimed. But Ford did not stop there.

As demand for these Tin Lizzies grew, the pioneering manufacturer began building them on the world’s first moving assembly lines. This cut the average time it took to produce a Ford from thirteen hours to just ninety minutes. But workers got bored on Ford’s assembly lines, and turnover was high. So, in January 1914, the company stunned the world by announcing that it would pay workers $5 a day. It was America’s first minimum wage, and it was more than twice what most other laborers made at the time. As news spread, tens of thousands of men-particularly in the underdeveloped South-threw down their picks and hoes and headed for Detroit. Ford’s $5-a-day wage sparked one of the largest economic migrations since the California Gold Rush and created the industrial middle class. As Henry Ford would later boast, it also made his workers as reliable as his machines. Mass production allowed Ford to cut costs and boost efficiency. He passed the savings on to consumers and made his money on the added volume. Henry Ford claimed that every dollar he shaved off the price of his car bought him a thousand new customers. By 1925, the price of a Model T had dropped to $260-just over $3,000 today-and Ford was making more than 1.6 million of them a year.

It was an impressive figure for the time, but it was nearly 200,000 less than the company was making just two years before. Despite the massive price cuts, sales of the Model T were slumping. So was Ford’s share of the market, which peaked in 1921 at 61.5 percent. Other automakers, like General Motors, were regularly introducing new models-each one an improvement over its predecessor. The Model T had seen few updates. It was old technology, yet Henry Ford stubbornly refused to begin work on a replacement. He thought it was all the automobile the average person needed. When his engineers began work on a new prototype anyway, Ford destroyed it with a sledgehammer. But Ford’s dealers were clamoring for something new. So was his son, Edsel. By the time Ford finally began work on his new Model A in 1927, demand had fallen so dramatically that he was forced to close his factories and lay off 60,000 workers.

As Ford retooled, General Motors passed it to become the largest automaker in the world. Many thought Ford was finished. But on November 28, 1927, people all over America waited in line for hours outside dealerships for a glimpse of the first new Ford in twenty years. It did not seem to matter that the only thing inside most of the stores was a cardboard cutout. By the end of the day, more than 10 million people-10 percent of the U.S. population-had seen the Model A. It combined the Model T’s practicality with something entirely new to Ford customers: style. Thousands placed orders on the spot. Ford’s factories surged back to life, unable to keep up with the unprecedented demand for its new car.

Within two years, the company had sold more than 2 million Model A’s and its share of the domestic market doubled. Yet once again, Henry Ford rested on the laurels of his phenomenal success as his competitors continued to improve their offerings. The next new Ford would not arrive in showrooms until 1932. By then, other manufacturers were introducing new models every year, and Ford was losing money. Fortunately for the Dearborn automaker, its new flathead V-8 motor was another innovative hit. But Ford would not really begin to diversify its product lineup until after World War II, and even then it would continue to make the same mistake with products like the Thunderbird and the Mustang.

By the 1980s, Ford was fighting for its life once again-this time against new competitors from Japan. Ford and the other Detroit automakers had been ceding sales to the import brands for a decade, and many doubted whether the Big Three would be able to mount a counterattack. Then Ford stunned the automotive world with the most radical new design in years. In 1985, it unveiled the Ford Taurus, a streamlined sedan with rounded corners that featured the tighter suspension and precise steering more typical of European automobiles. Critics said it looked like a jellybean, but it was a hit with consumers and pushed Ford’s profits past GM’s. The Taurus was so successful that General Motors and Chrysler were soon copying Ford’s aerodynamic design, as were the Japanese.

For a while, it seemed like Ford might finally have learned its lesson. It introduced an upgraded version of the Taurus in 1992 that was even better than the original. The Taurus became the bestselling car in America, seizing that title from the Honda Accord. But Ford’s investment in the popular sedan soon petered out. In 1997, Toyota’s Camry claimed its crown, and the Taurus was soon relegated to rental car fleets. When production finally stopped in 2006, few even noticed.

Ford’s overreliance on a single product was surpassed only by its overreliance on a single man. In the beginning, that man was Henry Ford. Instead of leading a team of managers, Ford preferred to rule his industrial empire like a potentate. He had a good eye for talent and initially tried to fill his court with able executives, but he often drove them away once they began to exert significant influence over his organization. Ford was even unwilling to share power with his own son. Edsel Ford replaced his father as the company’s president after the family bought out the other investors in 1919, and he held that position until his death in 1943. But Henry Ford still made all the decisions, large and small, often countermanding any orders his son tried to give. He even rehired men Edsel had fired.

Though Henry Ford did not create Ford Motor Company by himself, he often acted as though he had. James Couzens, the company’s first general manager, played the prudent businessman to his mad inventor-at least until he resigned in 1915.

“Mr. Couzens said that, while he was willing to work with Mr. Ford, he could no longer work for him,” wrote another early Ford executive, Charles Sorensen. “The paradox is that but for Couzens and his organization and domination of sales and finance Ford Motor Company would not have lasted long.”

William Knudsen, a manufacturing prodigy who helped orchestrate the company’s shift to mass production, was also driven away-right into the arms of General Motors. There he became head of Chevrolet, leading it past Ford in factory output by 1931.

“Mr. Knudsen was too strong for me to handle,” Henry Ford later conceded. “You see, this is my business. I built it, and as long as I live, I propose to run it the way I want it run.”

Instead of capable executives with their own ideas, Ford preferred to surround himself with yes-men and hired guns like Harry Bennett, the éminence grise with reputed underworld connections whom he hired to keep order at the River Rouge factory complex. Bennett was quickly promoted to chief of the Ford Service Department, which under his leadership grew into the largest private police force in the world. Men like Bennett fostered an enduring culture of intrigue and backstabbing among Ford’s senior leadership. Employees lived in fear of being fired by capricious managers and thought carefully before answering questions to make sure they gave the expected response, even if it was wrong.

By the 1930s, Ford had become “a dark, almost gothic place, with a shadowy administration, activities shrouded in mystery, and a roster of dubious characters running rampant on the premises,” in the words of historian Douglas Brinkley, who also noted the absence of any real corporate structure at the company. “Henry Ford had preferred to receive reports on his company anecdotally, even through espionage, rather than in the numeric rationale of accounting.”

The Flivver King, as Ford became known, ran his dominion by instinct and intuition. The only way anyone in Dearborn knew how much cash the company had was by looking at its bank statements. Ford actually figured out how much money to set…

Customer Reviews

Most helpful customer reviews

36 of 38 people found the following review helpful.
5If you liked the Walter Isaacson book “Steve Jobs”, you are going to love this one on Alan Mulally. Both are of similiar quality
By S. Power
I highly recommend that you read this book and fully agree with what the other positive reviewers are saying about it. This book itself was not just a good read about a stalwart man, and an incredible company, it is an epic tail of a Great American Manufacturing Dynasty brought back from the brink of extinction. Reading it really inspired me to learn even more about Mulally, The Ford Motor Company, and their products. After reading the book, or while you wait for it to arrive, check out some of the videos and movies about Alan Mulally on the internet. His appearances at local universities, on late night talk shows, and in a documentary done about his work at Boeing all make for really interesting supplements to this book.

This book is different from, but every bit as well done as Walter Isaacson’s book on Steve Jobs. Both of the biographies are appealing in many of the same ways. You get a history lesson, a solid business book, a solid overview of the automotive industry, a human interest story, and a biography not just of Mulally but also of other key people in the industry. You also get a really fully developed business case study that demonstrates the lessons of teamwork, core competency, strategic management, benchmarking, business ethics, the importance of liquidity among many other concepts. Although Steve Jobs and Alan Mulally are as different as two men can be, I see similarities in their importance, vision, and impact on the World. Their biographers and their biographies are also very different, but again similar in quality and importance.

The factual accuracy of this book seems to be very good. Bryce Hoffman has a lot of credibility in this part of the country and it doesn’t seem that he has any agenda except to tell the story and write a good book. At times, he seems to be exaggerating the dichotomy of how bad Ford was and how great Alan Mulally and Bill Ford were, but a lot of people I know deep inside ford have the same opinions. I don’t think that the author has any nefarious agenda in writing this book, and he is so hard on the automotive insiders in this country that I don’t think anyone will accuse him of being self-serving. In the last chapter he does a nice job of pointing out how no one man saved Ford and reaffirming the strengths that some of the ‘characters’ brought to the situation.

The entire book is suspenseful and captivating from start to finish and in the events or perspective of each chapter. There are really funny anecdotes throughout the book and more than enough drama to keep even fiction readers interested. There is also a lot in this book that will make for worthy quoting. The chapter starters are all relevant quotes from Henry Ford himself, but there are also a lot of very useful and powerful quotations from more recent people, events, and situations.

The biography is written in a non-sequential style that can be a little unwieldy because it requires that you really keep on your toes about how the events relate as they are addressed in the various chapters. Despite this small flaw, or choice of style, the book is well organized, and I think the author made the right decision, overall in the presentation of the information. Just be prepared to have to go back sometimes to refresh your memory about where in time the topics that are being discussed occurred.

These two biographies, this one and Isaacson’s, are the most thorough and well done books in a very long time. I highly recommend that you read this one and consider tabbing it as you go. I wish I had tabbed mine as I went. There is certainly a lot of information that I’ll be referring back to as I try to emulate some of Mulally’s successes and avoid the pitfalls that are highlighted.

If there was anything that you wanted me to cover in this review that I failed to, please let me know in the comments and I’ll go back and cover them. I want this to be useful for you.

21 of 23 people found the following review helpful.
5Fascinating, page-turning, idea-inspiring!
By James Korsmo
Simply put, this book is a page-turner. And that’s not what you’d normally expect from a business book. But there’s a great story here, well told, that excites the mind.

There hasn’t really been a bigger story in the last half-decade than the economy, and along with the banking and housing sectors, America’s “big three” automotive manufacturers have been key players in that story. But amid an economy in decline and two cross-town rivals falling toward default, Ford managed to plot a different course. This book is the story of that startling rebirth. It briefly chronicles the history of Ford, appraising its ups and downs and the resulting corporate culture its history had created. And it looks at the trouble it was facing (along with the rest of the auto industry) in the mid 2000s. But things took a decisive change for Ford when Bill Ford Jr. volunteered to step aside as CEO and bring in outside help. And the person he tapped for that responsibility was Alan Mullaly, a top executive who had just led a resurgence at Boeing.

American Icon is really three books in one: It is an interesting piece of modern American history, chronicling the inside workings of a key economic player in the midst of historic economic troubles throughout the country and the world. It is also a business book, with thoughtful and inspiring ideas for rethinking corporate culture, business workflows, and entrenched mindsets with cross-functional teams, openness, responsibility, and a carefully focused but always updating plan. And third, it is an interesting biography of both Bill Ford Jr. and Alan Mullaly, giving insight into their personalities and approaches to business.

Mulally’s ideas of emphasizing simplicity, comporting vision with reality, and demanding open collaboration and communication among team members worked wonders at Ford. He paints a compelling picture of how a corporate structure (at whatever level) could work constructively and agilely to effect productive change and breed success. I often had to put the book down so I could jot down ideas for making some of his principles work in my own workplace. This business book almost pulls new ideas out of you by stimulating your thinking; at least, it did for me.

I loved this book, and am happy to enthusiastically recommend it. It’s a fascinating case study in successful business coupled with compelling modern history told as a fast-moving story. You will not be bored; in fact, you’ll be pulled in to Mulally’s vision as you see it unfold before you.

18 of 20 people found the following review helpful.
By Aaron Gutsell
Simply put, Ford is now exciting. Bryce Hoffman explains why and how. Alan Mullally was brought in to save a legend from itself, and he did just that. The Mulally model will probably be studied and taught for decades. Ford’s culture was poisonous at so many levels. Bad products, bad policies, and a toxic culture of backstabbing and oneupmanship had culminated in what would be an inevitable end. Executives bugged each other’s offices, phones were tapped, vehicles were overproduced and later sold at discounts; and that culture was decades old. Henry Ford started it all when a bunch of guys went behind his back, made some improvements to the Model T, and delivered a prototype. Ford destroyed it with a sledgehammer.
Bryce Hoffman was given unprecedented access and provides direct quotes from many of the defining moments and situations that occurred over the last decade, including talks with the Chrysler and GM CEOs, Ben Bernanke, Hank Paulson, candidate Obama, the Ford heirs, and so on. There have been complaints that the book is overly optimistic bordering on worshipful. Well, all you need to do is look at the product. I walked around a dealership. Ford’s new vehicles look great, and the company now has the highest quality rating for a non-luxury brand. In the book you read about the current advertising campaign that was conceived several years ago. Ford started off with ‘One Ford’ or something, and as quality improved, Mulally wanted to move to interviews with customers impressed with the new product; in other words using actual customers to sell great vehicles. And that is exactly what is happening today.
Mr. Hoffman has been an auto industry reporter for a number of years and knows what stories are relevant, where the bodies are buried, and where the shovels are at.

See all 135 customer reviews…



NYPD Red by James Patterson

NYPD Red is a special force within the NYPD for handling high profile cases.

There is a death at a New York restaurant of a Producer from Hollywood in town for Hollywood on the Hudson week, a gimmick to get more movies filmed in New York. Detective Zach Jordan is the first one on the scene. Zach works with his beautiful new partner, Detective Kylie MacDonald-who also happens to be his ex-girlfriend!

Detective Zach Jordan is the first one on the scene. Zach works with his beautiful new partner, Detective Kylie MacDonald-who also happens to be his ex-girlfriend. An interesting story unfolds with several murders and a few twists.

A Plus reading. (It is James Patterson after all.)

Other James Patterson books on Kindle


Showing 1 – 10 of 630 results for “James Patterson” in Kindle Store.
Alex Cross, Run -- Free Preview -- The First 19 Chapters Alex Cross, Run — Free Preview — The First 19 Chapters by James Patterson
Gone (Michael Bennett) Gone (Michael Bennett) by James Patterson
Cross My Heart (Alex Cross) Cross My Heart (Alex Cross) by James Patterson
SWEET DREAMS (The Justice of Revenge) (A Mark Appleton Thriller) SWEET DREAMS (The Justice of Revenge) (A Mark Appleton Thriller)by Aaron Patterson
12th of Never -- Free Preview -- The First 17 Chapters (Women's Murder Club) 12th of Never — Free Preview — The First 17 Chapters (Women’s Murder Club) by James Patterson
Private Berlin -- Free Preview -- The First 23 Chapters Private Berlin — Free Preview — The First 23 Chapters by James Patterson
Second Honeymoon Second Honeymoon by James Patterson
Merry Christmas, Alex Cross Merry Christmas, Alex Cross by James Patterson
NYPD Red NYPD Red by James Patterson
Private London Private London by James Patterson
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Lemon Tart by Josi Kilpack

Lemon Tart by Josi Kilpack                              share this link  http://www.theyshallwalk.org/?p=1911

My mom and sister recommended this book to me. I was a little skeptical because sometimes these “Cozy” mysteries are too cozy for me! But I really loved this one! It was not too cute and had enough substance! I liked the characters, enjoyed the plot and story and was surprised by a few twists!

This is the first of this “series” with cooking aficionado-turned-amateur detective, Sadie Hoffmiller, trying to solve the murder of Anne Lemmon, her beautiful young neighbor – a single mother who was mysteriously killed while a lemon tart was baking in her oven. At the heart of Sadie’s search is Anne’s missing two-year-old son, Trevor. Whoever took the child must be the murderer, but Sadie is certain that the police are looking at all the wrong suspects – including her!

It turns out much different than you are suspecting so beware and have fun!

As soon as I finished I went straight to Amazon and bought the next one…English Triffle




Other books by Josie Kilpack

Showing 1 – 10 of 47 results for “Josi Kilpack” in Books.
Tres Leches Cupcakes: A Culinary Mystery (Sadie Hoffmiller Culinary Mystery Series) Tres Leches Cupcakes: A Culinary Mystery (Sadie Hoffmiller Culinary Mystery Series) by Josi S. Kilpack
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English Trifle (Culinary Mysteries) English Trifle (Culinary Mysteries) by Josi S. Kilpack
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Banana Split: A Culinary Mystery (Culinary Mysteries (Shadow Mountain)) Banana Split: A Culinary Mystery (Culinary Mysteries (Shadow Mountain)) by Josi S. Kilpack
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Pumpkin Roll (Culinary Mysteries (Shadow Mountain)) Pumpkin Roll (Culinary Mysteries (Shadow Mountain)) by Josi S. Kilpack
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Lemon Tart (Culinary Mysteries (Deseret Book)) Lemon Tart (Culinary Mysteries (Deseret Book)) by Josi Kilpack
Key Lime Pie (Culinary Mysteries) Key Lime Pie (Culinary Mysteries) by Josi Kilpack
Devil's Food Cake: A Culinary Mystery (Culinary Mysteries) Devil’s Food Cake: A Culinary Mystery (Culinary Mysteries) by Josi S. Kilpack
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The Newport Ladies Book Club: Daisy The Newport Ladies Book Club: Daisy by Josi S. Kilpack
Blackberry Crumble: A Culinary Mystery (Culinary Mysteries (Deseret Book)) Blackberry Crumble: A Culinary Mystery (Culinary Mysteries (Deseret Book)) by Josi S. Kilpack
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Lemon Tart: A Culinary Mystery (Culinary Mysteries (Deseret Book)) Lemon Tart: A Culinary Mystery (Culinary Mysteries (Deseret Book))by Josi S. Kilpack
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Graphic Novel for They Shall Walk

Dave Fagan is interested in doing a Graphic Novel for They Shall Walk. Be sure to go to his Kickstarter page and support his proposal. When that one is funded he will be able to help us.

Share this link http://www.theyshallwalk.org/?p=1854

I met Dave at a gathering in North Seattle hosted by Brian Decker.  I had a chance to share a little about They Shall Walk and the visions I had in the hospital back in 1986 that lead to the development of the LIFESUIT.  After a few questions I was encouraged to share more about the trip to India and my prayer life.

Check this out.

Creature Academy: The Legacy- a steampunk graphic novel


At the end of the meeting Dave offered to help They Shall Walk with a graphic novel that could share the story.  Because of the international interest, a graphic novel would be great for sharing with children as well as adults from all nations.  By making a graphic version of the story a person who does not even speak (or read) English would be able to ‘read’ the story.

I shared with Dave about my experience as a young person with a learning disability and how graphic novels were a way I could learn even though I had a lot of trouble reading words.  As I grew up there were a few graphic novels that were educational, but for the most part I was stuck flipping through magazines hoping to learn.

A graphic novel could serve They Shall Walk on so many levels.

The next step is to encourage people to look at the Kick Starter Proposal and help fund the next few thousand dollars that need to be  funded in order for the graphic novel to be published. Kevin Hanna is a bit more well known in the graphic novel arena and is working with Dave to put the project together.  After the Kickstarter project is published the They Shall Walk version will need to have sponsors.

If you are reading this you are one of the fans that may be able to help us get it done.

Think about the They Shall Walk graphic novel and how you would like to be a sponsor.  You could be one of the characters in the book, you could have your product placed in it, your business could be one of the locations in the story, your drink or food could be one of the things that helps the inventor or the lab crew become inspired or empowered.

Meeting Friends :an excerpt from Get STARTED don’t quit book 2

Meeting Friends :an excerpt from Get STARTED don’t quit book 2  ( http://www.theyshallwalk.org/?p=1576 )

I remember as a kid a family was moving in a block away. My brother and I saw kid bikes and toys coming from the moving truck.  Then we saw two boys our size.  Who knew the age, the size was right.  We made a plan to go see them and introduce ourselves.  This was the first time I had planned to venture out with a specific goal to meet new people.  Everyone I had played with so far in my life had been introduced to me by: parents, teachers, neighbors or friends I already had.  These two boys were complete strangers and summer had just started.  I had a plan to meet them.

As we walked over toward the house all I could think about was that we would have some new friends to play with and how much fun we would have in the coming summer months.

When we got there I remember saying “Hello” the other boys responded with “Hi” and “Hi”.  I did not know what else to say and with simple innocence just said “Do you guys want to be friends?”  They agreed and we had a great summer with them joining the rest of our friends in all of our games until they had to move.

Years later I had purchased my own home and wanted to greet and meet the neighbors.  I simply walked door to door with a plan to introduce myself.  It was shocking how many people would not open the door.  I saw people who peeked between the curtains, opened the door a little and closed it quickly and I even witnessed some people who turned off the tv or radio.  I did meet a few neighbors who did become friends.  Many of the people who lived around my house never qualified to be called “neighbors” or “friends”.

A few years later we (my wife, adopted son, and two nephews and a niece) took a road trip to a family reunion in Whitefish Montana.  When we pulled to RV into a neighborhood a few blocks from whitefish lake where I played as a kid, a woman came running out of her house yelling.  “You X#[email protected]%ing   @$%#^& people got no business here you need to go back to California where you came from and take your &%^$# RV with you!”.  As I stepped down from the RV and walk a couple of steps toward her I changed my smile to a look of disappointment and said “You’re not from around here are you?”  She was so shocked all she could say was “WHAT?!”.

I repeated “You’re not from around here are you?”  “What are you talking about?” she screamed “YOU are the one that is not from around here!” she insisted.  I smiled a little and said “You don’t act like you are from around here, when I was a child here I was taught that we welcome visitors and invite them to stay a spell.”

She dropped out of her anger mode and asked me about my childhood.  Then within minutes we had become friends and I was introducing my wife and kids.  In that moment I changed from an intruder to a friend.

Now on facebook I am confused about the friend requests and standards.  I keep getting a notice from them that “Your account is suspended from making friend requests for 30 days.  You have made friend requests to people you do not know”

In my whole life, just a few decades, I have ALWAYS made friend requests of people I don’t know.  I am very glad I have made that my policy for life.  I have met thousands of very amazing people that I would not have if I had restricted my social life to the rules of social media.

I will continue to make friend requests of people I do not know, that is how I have made so many friends in the real world.   I just will not make those requests on facebook.

My policy now is that you must make a friend request to me on facebook.  If you do I will probably accept because I do want to get to know you.  I hope that NO ONE will apply the facbook friends policy to real life.

Will Rogers A stranger is just a friend I haven’t met yet.  https://www.facebook.com/monty.k.reed


The Emperor of Nihon-Ja

The Ranger’s Apprentice, Book 10: The Emperor of Nihon-Ja: Book Ten by John Flanagan. As you can tell this is Book 10 of the rangers apprentice series. it is the last one as well. This is probably my favorite adolescent series of them all.

Flanagan’s characters have the warm, well-worn feel of familiarity by now — it’s like visiting old friends, whom you can  depend on to always do the noblest,


best things that they can. Will, Horace, Halt, Evanlyn and the feisty, boisterous Skandians are all pleasantly familiar, and he introduces some endearing people in Nihon-ja as well, such as the down-to-earth Shigeru.

Take an adventure in Hawaii

Nihon-Ja is a sort of fantasy Japan with emperors and warriors. And Horace has gone on an extended stay there to learn from them. When Horace is about to leave he gets caught up in a plot to over throw the Emperor.

His friends are summoned and take on the challenge of reaching Horace in the far off land. The journey is full of dangers; pirates, desert warriors, and squabbles aboard the Skandian
I recommend this book and the other 9 that go before it!ship Wolfwill.

You can share this link http://theyshallwalk.org/?p=693

“John Flanagan” in Kindle Store.
The Outcasts (Brotherband Chronicles) The Outcasts (Brotherband Chronicles) by John Flanagan
Ranger's Apprentice: The Lost Stories Ranger’s Apprentice: The Lost Stories by John Flanagan
The Ruins of Gorlan: Book One (Ranger's Apprentice) The Ruins of Gorlan: Book One (Ranger’s Apprentice) by John Flanagan
The Burning Bridge: Book Two (Ranger's Apprentice, Book 2) The Burning Bridge: Book Two (Ranger’s Apprentice, Book 2) by John Flanagan
The Ranger's Apprentice, Book 10: The Emperor of Nihon-Ja: Book Ten The Ranger’s Apprentice, Book 10: The Emperor of Nihon-Ja: Book Ten by John Flanagan
The Icebound Land: Book Three (Ranger's Apprentice, Book 3) The Icebound Land: Book Three (Ranger’s Apprentice, Book 3) byJohn Flanagan
Erak's Ransom: Book 7 (Ranger's Apprentice) Erak’s Ransom: Book 7 (Ranger’s Apprentice) by John Flanagan
Ranger's Apprentice, Book 8: The Kings of Clonmel: Book 8 Ranger’s Apprentice, Book 8: The Kings of Clonmel: Book 8 by John Flanagan
The Siege of Macindaw: Book Six (Ranger's Apprentice) The Siege of Macindaw: Book Six (Ranger’s Apprentice) by John Flanagan
Ranger's Apprentice, Book 9: Halt's Peril: Book Nine Ranger’s Apprentice, Book 9: Halt’s Peril: Book Nine by John Flanagan
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Adventurers Wanted; Slothbog’s Gold by M.L. Forman

Adventurers Wanted; Slothbog’s Gold by M.L. Forman

Get this book from Amazon and support They Shall Walk

This is Book 1 of the Adventurers Wanted series and I know of 2 more. This is a young adult series but I recommend it for all ages that enjoy a good fantasy story. There is magic and mayhem, adventure and friendship. All in all a good read.

Adventures In Hawaii on the North Shore at NorthShoreRetreat


When Alex sees the sign “Adventurers Wanted: Apply Within” in a shop window, he can’t help but inquire. He is soon steamrolled into his first adventure by the shop owner, finding himself packed off to a fantasy world as the eighth member of a group going after the dragon Slathbog.

Alex is very likable and so are the companions that join him in his adventure. The story reminded me a lot of Eragon, yet the reading is easier and quicker. Highly enjoyable, fast-paced, and full of adventure!

Buy it and read it today!


“By M. L. Forman” in Books.
Adventurers Wanted, Book 3: Albrek's Tomb Adventurers Wanted, Book 3: Albrek’s Tomb by M. L. Forman
Buy new: $19.99
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Adventurers Wanted, Book One: Slathbog's Gold Adventurers Wanted, Book One: Slathbog’s Gold by M. L. Forman
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Adventurers Wanted, Book Two: The Horn of Moran Adventurers Wanted, Book Two: The Horn of Moran by M.L. Forman
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I Am The Messenger by Markus Zusak

I Am The Messenger by Markus Zusak    If you prefer the old school version with a physical paper book like the founder of They Shall click here.

Get this book now. Curl up and Read a good book while supporting a great cause

I read a book today. I couldn’t help myself. I asked someone if the author of The Book Thief had written anything else and if it was good. She said she he did and she liked it even better. So I downloaded it and started reading. I didn’t stop until I was done.

It is a very good book about an ordinary guy with an ordinary life with ordinary friends. They are floating through life until they get involved with an attempted bank robbery. Ed picks up a gun and becomes a hero. But that is not the end. Ed then receives a playing card in the mail with a message for him. Ed finds his life during the journey that is this book.

I highly recommend this book!



Books like this


“Markus Zusak” in Kindle Store.
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I Am the Messenger I Am the Messenger by Markus Zusak
The Book Thief The Book Thief by Markus Zusak
The Happy Prince & Other Stories (Puffin Classics Relaunch) The Happy Prince & Other Stories (Puffin Classics Relaunch) byOscar Wilde
The Book Thief Summary | Markus Zusak | BookRags.com The Book Thief Summary | Markus Zusak | BookRags.com byBookRags.com
The Strange Journal of the Boy Henry The Strange Journal of the Boy Henry by S Alini
You Never Called Me Princess (The Kaitlyn Chronicles #1) You Never Called Me Princess (The Kaitlyn Chronicles #1) by Elaine Babich
Der Joker (German Edition) Der Joker (German Edition) by Markus Zusak
Die Bücherdiebin: Roman (German Edition) Die Bücherdiebin: Roman (German Edition) by Markus Zusak
30-Minute Study Guide: "The Book Thief" (The Book Thief Novel) by Markus Zusak Synopsis, Notes, Chapter Summary, Plot, Quotes, and Study Notes 30-Minute Study Guide: “The Book Thief” (The Book Thief Novel) by Markus Zusak Synopsis, Notes, Chapter Summary, Plot, Quotes, and Study Notes by Eli Elliot
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